![]() Even when you see it, tapping it is difficult due to its size and placement. ![]() On mobile devices (smaller screen), it’s not always easy to find the ‘X,’ ‘Close,’ or ‘Continue to site’ link. Google now penalizes mobile pages containing interstitials, simply because obstructing content on mobile with ads is against their guidelines. Convert more mobile clicks with Instapage ➔ Penalties for mobile interstitial ads Considering the mobile-first world we live in, this article focuses on mobile interstitial ads. Interstitials can be found on desktop and mobile (as both iOS and Android full-screen ads). Whereas interstitial video ads may have up to a 5-second delay before providing a close option: Non-video ads will have an immediate close option: The timing of the close option depends on ad type. Users can navigate past any of these by clicking or tapping on the ad to visit its destination or closing it to continue what they were doing previously. Their full-coverage is what differentiates them from other ad types, like pop-up, native, and banner ads.įor reference, here’s an interstitial ads example (left), compared to a pop-up ad (middle) and banner ad (right):Īd types include text, image, rich media, and video. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Interstitial ads are interactive, full-screen ads that cover the interface of their host app or site. Convert more mobile clicks with Instapage ➔ What are interstitial ads? Now commonly referred to as an interstitial ad. Eventually, pop-up blockers were created to provide a more positive user experience so that web browsing was not irritating.Įventually, this ad type made its way back into the digital advertising world. Users would see large windows unexpectedly “popping up” in front of them, surely not to be missed.
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